Tag Archives: games

Attention Economy: The Game

In my course Friend Request Denied: Social Networks and the Web I have my students play a game I developed to let them explore the dynamics of building a reputation online by giving and capturing attention. It’s also a fun way for students to get to know each other. I’m posting the game instructions and materials here (under a Creative Commons license) for anyone who wants to try it. If you make any improvements, please share!


Attention Economy: The Game

Ulises A. Mejias


How do new bloggers gain recognition? Why are some people in MySpace or Facebook more popular than others? Why does one YouTube video get seen by thousands of people, and another by just a few? What does it mean that “on the internet, everyone is famous to 15 people”? Can the subject matter of the content we post to an online network make us more or less popular?

This game is an accelerated simulation of the process of gaining attention online (acquiring more readers, friends, hits, etc.). The goal of the game is to collect the most attention. The game tries to condense a process that can take weeks or months into about an hour. It is intended for people who are new to the study of online social networks, but anyone can play. The game can also be used to teach some basic characteristics of networks, such as the role of hubs or connectors in scale-free networks. Players are asked at the end to critically reflect on the values that drive this Attention Economy.

Number of players: around 10-25

Time for activity: 45 minutes to 1.5 hours (depending on number of players)

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